How to Automate Your Summer Content So It Works When You Don't
Summer is in full swing.
And that means evenings at the grill, long weekends by the pool, family vacations, and, for many attorneys, a slower schedule as deadlines are continued and the world starts to collectively take a deep breath.
And when it comes to staying on top of your content marketing and publishing, let’s be honest: You probably would rather head home than stay an extra 30 minutes at the office to finish a blog post.
Thankfully, you can keep your online presence alive and well even when you are slowing things down. Here are my favorite tips for automating your content so you get the most mileage out of it during the slower summer months.
#1: Plan it. In order to do this effectively, you need to have a content plan. When do you plan to post on social media? When do you publish blog posts? When do you send out your email newsletters? Make sure you have an established workflow securely in place so that your content plan works seamlessly. Not only is this is more effective than arbitrarily posting something every 8 months, but it will substantially reduce your workload - and your stress - as you shift your schedule and your priorities.
#2: Batch it. Choose a block of time that is your “content batching” time, for instance, Fridays from 3-5 when you know you likely won't have hearings or other case-related obligations. Commit to using this time to write as much as you possibly can so you can get ahead. I plan to write a blog post on the topic of how I batch my workload and assign themes to my days, as this is an oft-requested topic.
#3: Schedule it. Did you know you can set your blog posts AND your social media content to auto-post? There are numerous free and paid scheduling tools available, and they are extremely useful when it comes to planning your content.
Top Social Media Scheduling Tools
Facebook business pages include a built-in scheduling tool, so you can batch your Facebook content for weeks or even months at a time.
Hootsuite is a popular tool for social media scheduling, allowing you to include up to three social media accounts for free.
Other popular social media schedulers include Buffer and Zoho Social.
TIP: Be sure you thoroughly spellcheck and review your content before you set it, so it doesn’t auto-post with typos when you are off the clock and unable to fix it.
These three steps -planning, batching, and scheduling- can help you execute a successful content plan that will work hard, so you don't have to. This approach is also useful if you've got a particularly busy season on the horizon and want to keep your content flowing, even if you know you won't have the time to consistently manage it.
Now, tell me: What are your summer plans? Are you heading somewhere or taking it easy at home?
Also, don't forget to check out the latest, in case you missed it:
What to do when you're so busy you can't breathe
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