Better Ways to Track Leads Online
Data is your most valuable resource when it comes to tracking leads online.
Google Analytics is a valuable tool and all business owners should install it on their websites. Free Wordpress plugins like Monster Insights make this easy to do.
Unfortunately, though, Google Analytics will only take you so far. While it offers valuable insight such as high-traffic times on your site and the geographic locations of your followers, it does not track the specific individuals who consistently engage with your content. Knowing who, specifically, is interested in your content – and which users gravitate toward which types of content – is valuable because it can help you produce content that is tailored toward your unique audience. When you pinpoint your niche audience, you can segment your content to reach certain individuals and groups of individuals.
There are several ways to do this. Here are a few of the simpler ones.
Free Lead Tracking
There are several different free tools that allow you to build a subscriber list, to send out an email newsletter or regular blog content, and then track specific followers. I particularly like Mailchimp. The platform reports on who viewed your content and clicked external links. Further, you can also segment your list, so you can target specific people based on who tends to be attracted to which types of content. Mailchimp is free up to a certain number of subscribers.
Subscription tools like Hubspot are valuable for both your website and your social media accounts. While there is a monthly fee, these tools will track data on which people engage with your content, integrating data from your website, blog, and various social media profiles. These types of tools are particularly valuable in tracking local leads if you generate a substantial portion of your local business online.
Sophisticated, Integrated Platforms
More integrated platforms like Lexicata, Zapier, and Zoho are particularly valuable because they integrate with your practice management software. The CRM software is useful if you are looking for a service that allows a combination of automated email marketing, lead tracking, and data aggregation.
Tracking and managing your user data can help you streamline and target your marketing strategy. Knowledge is power, and knowing exactly who your audience is will position you to serve the people who consistently show up.