Five Statistics That Will Make You Want to Try Content Marketing
Content marketing is continuing to gain popularity as a long-term business strategy - and for good reason.
Consumers are sick of interruption marketing and want simplicity. Authenticity. Transparency. And in a world that bombards them with more than 5,000 marketing messages a day, this is a legitimate desire - one that content marketing satisfies.
Content marketing is about relationships. It is customer-focused rather than sales-focused. It cuts through the clutter of interruption marketing and emphasizes connection.
And while this all sounds fantastic, it might leave you wondering just how this works. In other words, are there tangible, measurable, concrete benefits? What are they?
Here are five content marketing statistics that highlight the effectiveness of this approach.
#1: It is inexpensive.
Content marketing generates three times as many leads as outbound marketing, but costs 64% less.
#2: It caters to a growing online community.
Almost half of 18-49 year olds consume their news online, and that number is growing. Therefore, a marketing method that relies on using digital channels to communicate and share content is a smart long term business strategy.
#3: It yields more growth.
Businesses with blogs gain 126% more lead growth than those without blogs. The key: Update your content regularly and maintain a consistent schedule, as this will attract more followers than a sporadic blogging habit will.
#4: Content creation is the most effective SEO technique.
Sites featuring ample content rich with links, quality images, and keywords is the most effective way to increase a search engine optimization steadily over time.
#5: It has higher conversion rates.
Content marketing pulls in conversions at a rate that is six times higher than other marketing methods. This is where the rubber meets the road: This method truly works.