Three Ways To Make Your Content Festive, but Still Professional
Ready or not, the holidays are coming. And when it comes to your content, it is never too early to start preparing your audience for their arrival.
Bloggers have fun creating festive content across various industries. But as lawyers, we may feel that none of this applies to us. We tend to think of ourselves as strictly professional, maintaining a healthy distance from themed or festive content that might appear fluffy, unnecessary, or even downright unprofessional.
But capitalizing on the changing seasons and upcoming holidays is a smart content tactic, as it will help you connect with your audience by showing that you are thinking about the same things they are. In short, it is a healthy way to show your humanity - and to have some fun.
At the same time, though, we recognize that we are professionals. We want our content to remain dignified and authoritative.
This is not only possible, but it is a fun and enriching way to give our online presences a bit of a face-lift. Here are three ways to make your content appropriately festive but still professional.
Number 1: Devise a holiday-themed bucket list for your town or county.
From time to time, it is both appropriate and necessary to share content that goes beyond the law, and crafting a list of fun and festive things to do in your area is a great way to connect with your audience. Track local festivals or events and create a top-ten list of activities for your audience to try out.
Bonus: Take photos of yourself or your colleagues attending these events and share them on your social media channels.
Number 2: Share what your firm is doing to recognize the holidays.
Many offices have annual traditions. For instance, when I was in private practice, my firm enjoyed two fun holiday traditions: having lunch at the local farmers market and buying a Christmas tree for the office, and taking part in our county’s “Holiday Cheer” program, where we adopted a local family and delivered a carload of Christmas presents to them. Write a blog post about what your firm is doing and share photos on social media.
Bonus: invite your clients and colleagues to participate!
Number 3: Set your clients up for success and safety this holiday season.
This is where you, as a lawyer, have a unique advantage over other types of professionals. Find a way to tie your practice area into helping people prepare for the holidays. For instance, if you are an estate planning lawyer, tell your audience how they can be financially responsible during the holidays. If you are a family law attorney, you can share tips on managing contentious family relationships. If you represent small businesses, you can discuss ways that they can prepare their books for the New Year.
What type of holiday content have you created in the past? Will you be devising festive content this year? I would love to hear about it. Reach out to me and let me know!