Top Three To-Dos for Content Novices
If you're a newcomer to the world of digital content, it can feel overwhelming to decide how to get started. Which avenues should I focus on? What should I write about? What should I be reading in order to say up to date on my field or industry?
But with a little planning and a lot of dedication, you can start creating quality content in no time. Here are three tips for content beginners.
#1: Read, read, read.
The best content isn’t in your head. Its in the heads of your colleagues. Of industry leaders. Of your clients and prospective clients. Read books, articles, blogs that are related to your industry and consume as much information as you can. Not only will this help you become more informed, but it will give you fresh inspiration and ideas for content. As such, commit to reading as much as you can in your free time. Build it into your work schedule, and maintain a running list of topic ideas that your reading inspires.
#2: Carve out time every week to write.
Create space in your daily schedule to practice writing. In order to hone your skills and refine your craft, it is critical to make time for practice, even if this involves spending five or ten minutes writing in a journal. Consider doing so first thing in the mornings, before the demands of your clients, colleagues, and superiors begin to vie for your time.
#3: Just begin.
Before you have time to continue second-guessing yourself and doubting your skills, publish your first piece of content. Start the blog, publish the first Linkedin post, send the first e-newsletter. Action begets more action. You can spend a lot of time planning and thinking about doing something and never actually start - the antidote to paralysis caused by writers' block, fear, and stress is action - so don't delay setting the wheels in motion!