Yes, Blogging is Worth Your Time. Here’s Why.
Let’s talk blogging, specifically, blogging as a valuable tool to build a platform
Recently, I was listening to a podcast interview with a well-known blogger. She said she is often asked whether blogging is worthwhile in an age where the internet is absolutely teeming with blogs. The ones that have the best SEO and largest followings, allegedly, are the ones that were launched back in 2010 with the advent of blogging.
Her opinion on the issue: Don’t bother. If you didn’t get in on the ground floor like she did you are fighting an uphill battle … and you’re better off “putting all your content on Instagram.”
I vehemently disagree.
And here’s why.
There is a distinction between what is called owned media and shared, borrowed, or rented media. Owned media is something you build from the ground-up like a blog or podcast, that you build and that you control.
On the other hand, social media is shared, borrowed, or rented media: When you post content on Facebook, Twitter, or Instagram, you don’t own that media. You may feel like you do, but focusing all of your efforts on amassing followers on social media is like building a house on rented ground. You don’t own those followers – Facebook, Instagram, or Twitter does.
Not to mention, you can’t control whether they’ll shut down or be acquired, and you simply can’t predict how long they will even be popular. Social media platforms come in and out of vogue, but blogging has been around for more than 15 years – and is only growing in popularity.
Yes, the blogging market is saturated. There are indeed a lot of blogs out there, but there aren’t a lot of GOOD ones.
Everyone has an opportunity to create original, owned content, but not everyone is truly dedicated to making it excellent, consistent, and high-quality, with solid writing and crisp visuals. So even though there is a glut of blogs out there, there is always, always, always room for more good ones.
Good things grow over time, regardless of when you started them. To the bloggers who launched in 2010, good for you! But note it took these bloggers nine years to get to where they are now. It’s not necessarily true that just because they started back then, that somehow catapulted their popularity and growth. They had to grow slowly, too. So, start when and where you can, commit to quality and consistency, and you, too, will see good growth.
Just because you joined the game late doesn’t mean you shouldn’t play. If you want to start a blog, there is room for you, for your voice, and for your expertise.