Your Content New Years Resolutions
In extended seasons of feeling overworked, overwhelmed, and burned-out, it is natural to let good habits slide. Among them, we might neglect our prior commitments to regularly create fresh new content for our sites, in an effort to delight and engage our clients or customers. But what better time to dust off your goals than the New Year?
Here is our list of the top seven resolutions you can - and should - make for your content.
#1: Commit to quality. Nothing can lose an audience like these common content mistakes. Devise a system to catch - and correct - common errors in your work.
#2: Commit to consistency. Establishing a consistent, dependable online presence is the best way to grow and sustain a devoted audience. Devise a content calendar to share with your team to ensure you are held accountable to a consistent publishing schedule.
#3: Be creative. Remember that the best content tells a compelling story.
#4: Say NO to overwhelm. Remember that quality beats quantity when it comes to your content. If you are looking to revamp your schedule to create more white space, consult our time management guide for lawyers and small business owners.
#5: Dust off your social media. In the New Year, vow to regularly post on your social media channels to share your newest content with your audience.
#6: Say NO to comparison. When it comes to content creation, comparison is the thief of not only joy, but also productivity and progress. Vow to keep your eyes focused on your own work. While it is acceptable to look to other blogs, websites, and social feeds for inspiration, do not use them as a litmus test for your own success.
#7: Pay attention to your analytics. Regularly reviewing your site analytics will help you determine who is viewing your content, and thus, how you can better serve and cater to this audience.